Information Required to Break Down Website
It is all going well as we have our website template started. Now we have the next week to do some individual research before we meet up to go over what we have done and finalize what will work best for the Exposed 19 website along with who is being appointed certain roles to split the tasks.
Firstly I had a look over various websites along with last years Exposed 18 website to give me a starting point on what would work best to set out the website to advertise the event. For me I think it is wise to not over complicate the site and ensure it draws you to flick through the various pages to find out a little bit more on what the exhibition has to offer. I thought it would be best to split the website into sections. These pages could perhaps include:
- Welcome/Introduction
- Students Work (HND & BA)
- Events
- Contact/Information
From websites that I have looked at you usually have an ease use navigation tool bar or buttons to manoeuvre around the site. I feel having the most vital pieces of information in a few sections makes the event more intriguing as it will still give all the relevant information and be attractive to draw attention to the event but not giving it all away so people want to come to see the work that the students have done this year.
Welcome/Introduction
- An explanation of the event that will take place
- Where the event will be held (Out of the Blue Drill Hall), including address
- When the Exposed 19 exhibition starts and ends
- Opening days and times of the event
- Image of what the event looks like
Students Work
- Subsections of the HND & BA Student Photographers
- Around 4 photographs for each student to showcase there work
- Along with the images the students information (Same information that goes into the catalogue)
- Ensure to add either to the individual students part of a further subjection on any awards/competitions have been won this academic year
Events
- Placing all relevant fundraising information for say pub quiz, bake sales, etc
- Link to a crowdfunding donations page such as JustGiving.com to enable viewers to the site to donate if they choose too
Contact/Information
- Full name of the event, name/address of Out of the Blue Drill Hall & contact telephone number
- Map of where the property is located for travel purposes
- Image of what the outside property looks like
- Information on local bus routes, trains and parking availability in the area
- Link back to Edinburgh College in the case someone wants to enquire about the courses available
Colour Scheme
This is a very important factor when designing a website. You want to be able to attract people to view past the front page but not be to over powering that it puts people off. From my research the creative industries seems to suggest you can do what you want as these websites are colourful and attractive. The colour scheme needs to be no more than 3 colours which will need to compliment one another other. Looking online I found the Adobe Color Wheel which can assist with what colours work best together along with the particular shades as it is very specific when you adjust the wheel. This will be useful to go over with the team when we meet up soon in person.
I then found information on what certain colours mean and how they make people feel. An example of this is black which can suggest power, sophistication and luxury when red gives the impression of excitement and urgency. Following up my research I found that men and women both like blue and green as other colours they tend to differ in preference. Blue and green suggests a calming quality, wealth, tranquillity, peace and nature, which could work with the website as it will make the students images pop from the page and the calming colours will give colour but not over power the photography work.
For the colour scheme there will need to be a:
- Dominate Colour
- Accent Colour
- Background Colour
Each of these play an important part when making the website work.
Dominate Colour
- For the brand logo (Exposed 19)
- Menu tabs
- Call button
- Important information
- Titles to each section
Accent Colour
- Limited use for buttons
- Subtitles/Subheadings
- Quotes
Background Colour
- This can be bold as we are involved with the Creative Industries but it must compliment the other 2 mentioned
Font
Next thing we need to think about is fonts. It needs to be a consistent theme like the colour which runs through as you do not want everything to differ as it will not look professional. It needs to be:
- Friendly and welcoming
- Creative but legible
- Professional
- Like the dominate colour it needs to be continuous throughout the website
The placing of text and images will be important as you can have white space but it must be evenly balanced. This will help the pages look more aesthetically pleasing and make it easier to view and manoeuvre through the website.
Work Allocation
We are arranging to meet up after this week to see all of the research to bring out the best points of each to implement into the Exposed 19 website. Once this has been done we can begin to split up the work load of the site construction. Initial thoughts and ideas below of what I feel is essential to complete the website are as follows:
- Pick 3 colours along with the font for the website
- Collate with tutor to get all the students HND & BA information which is going in the catalogue and this will be required for the website
- Posting on Facebook/E-mailing student in HND & BA for 4 images to place on the site (Include a deadline to ensure you have all the images for the website)
- Any award/competition winners get information on the award agency, what award was, title of image and image that won this semester
- Make contact with Fundraising Team so site is constantly updated with any events
- Set up a crowdfunding page like JustGiving.com so people visiting site can donate
- Contact page find map, bus/tram routes, parking availability, image of property & link to college
Today I am going to message the team to try and arrange a date so we can discuss job roles and finalise the last choices to get this website construction underway.
References
Adobe Color CC. 2019. Color Wheel [online]. Adobe Color CC. Available from: https://color.adobe.com/create/color-wheel/?base=2&rule=Analogous&selected=3&name=My%20Color%20Theme&mode=rgb&rgbvalues=0.050000000000000044,1,0.8024338597563314,0.91,0.8024542508603634,0.04550000000000004,1,0,0,0.17783001264412102,0.4153221225979854,0.91,0.2785555585583097,1,0&swatchOrder=0,1,2,3,4 [Accessed 18/03/19]
Bestfolios.com. 2017. 10 Great Fonts for Portfolio Design [online]. A Medium Corporation. Available from: https://medium.com/@bestfolios/10-great-fonts-for-portfolio-design-2debfe2f1bb9 [Accessed 18/03/19]
Connie. 2019. How to Choose a Good Color Scheme For Your Website [online]. Website Builder Expert. Available from: https://www.websitebuilderexpert.com/designing-websites/how-to-choose-color-for-your-website/# [Accessed 18/03/19]
JustGiving. 2019. Crowdfunding [online]. JustGiving. Available from: https://www.justgiving.com/crowdfunding/create {Accessed 18/03/19]
View at Medium.com